Manager: Digital Marketing, Marketing Division, Usb

Duties/Pligte Designing and implementing digital strategies within budget requirements; Developing and managing digital enrolment campaigns; Developing product-specific communication strategies and long-term sales growth plans; Launching marketing/promotional campaigns per programme (programme-driven and selected programmes combined based on fit); Developing annualimplementation plans that deliver on strategy; Identifying customer segments/personas, and ensuring communications that connect with selected groups; Conducting marketresearch in relation to USB's product portfolio and using insights to deliver improvements; Developing a performance matrix against set objectives; Managing a budget; Working with others to create compelling text, image and video content; Collaborating with internal teams to ensure brand consistency; Ensuring that relevant content is posted in accordance with the content calendar; Building relationships with programme heads, media and other stakeholders; Managing and growing agency relationships and developing integrated solutions across all performance marketing channels (SEM, SEO, social, mobile, display, affiliates); Developing brand engagement programmes; Handling CRM analysis and bespoke responses; Undertaking competitor analyses; Driving programmeawareness in order to achieve sales targets; Managing lead conversion; Providing outstanding customer service.Job Requirements/Pos Vereistes Degree in Marketing/Business Management, or a related field; A minimum of fiveyears' experience in a digital marketing role; Experience of inbound marketing processes; A sound understanding of inbound, push and behavioural marketing; The ability to work under pressure; Proven ability totake initiative and to make an independent judgement in performing tasks; Delivery of outputs that comply with the highest quality standards; Professional conduct and a professional appearance; A persuasive communicator; Very strong strategic skills with a proven track record of data analysis; Enthusiastic, self-motivated, organised and methodical; A proactive problem-solving outlook; The ability to function in a multilingual environment; Computer literatein MS Office (Word, Excel, PowerPoint and Outlook); A valid driver's licence; Willingness and availability to work after hours when necessary.Recommendation/Aanbeveling Work experience in a business or university sector.